NYC’s New Canvas: UNTITLED Hotel Redefines Luxury with Groundbreaking Tattoo Parlor
Have you ever imagined your next tattoo experience unfolding within the sleek confines of a luxury hotel, just steps from your room? Prepare to challenge every preconceived notion of hospitality and self-expression, because New York City’s Lower East Side is now home to an unprecedented venture: Unscripted Ink. This revolutionary tattoo studio has taken up permanent residence within UNTITLED at 3 Freeman Alley, making it the first tattoo parlor in New York City to be an integral, lasting amenity within a hotel.
Unscripted Ink isn’t just a shop; it’s a bold statement that redefines what a hotel can offer. Unlike traditional accommodations, tattooing here is seamlessly integrated, presented as a convenience for guests and a captivating draw for locals seeking unparalleled artistry. The location itself, Freeman Alley, is a canvas of vibrant street art, making the inclusion of a tattoo parlor an almost inevitable, brilliant stroke of genius.
“We immediately realized we wanted to defy all the norms of what hospitality in a lodging means,” explains Gadi Peleg, Founder of GPG Hospitality, the visionary behind this pioneering concept. Peleg coined the term “hospitality for the tattoo age,” encapsulating the innovative spirit of UNTITLED. “We never knew of a tattoo accommodation in a hotel. We concluded that if ever there was a place where that made sense, this is the spot.”
Enter Liv Novotny, the creative force and founder of Unscripted Ink. Novotny is more than a tattoo artist; they are a dedicated storyteller, committed to forging profound connections with clients to deliver an deeply personal and unforgettable inking experience. “We’ve had couples walk in off the street and hotel participants looking in and being like, what is this? They’re surprised, they’ve never seen something like this,” shares Novotny, highlighting the immediate fascination the studio generates. “It’s a unique hotel, so I think they expect uniqueness. It’s a beautiful spot. People that are attracted to this place are attracted to it because of all the cool things that it offers.”
The journey to Unscripted Ink is an experience in itself. Simply step into the UNTITLED at 3 Freeman Alley lobby, glide past the inviting bar, and you’ll discover the studio tucked away, a hidden gem waiting to be unearthed. The space itself has been meticulously designed to exude a cozy and welcoming atmosphere, ensuring it appeals not only to the seasoned tattoo enthusiast but also to curious hotel guests eager to embrace this exciting new form of self-expression.
This groundbreaking initiative is more than just a novelty; it’s a testament to the evolving landscape of luxury and individuality. Unscripted Ink at UNTITLED isn’t just offering tattoos; it’s offering a unique narrative, an indelible memory, and a chance to experience hospitality reimagined. Don’t just stay in a hotel – discover where art meets accommodation, and mark your moment.
Tattooed Mag 